RED PLANET HOTELS LAUNCHES “STAY CONNECTED” GLOBAL CAMPAIGN
BANGKOK – Red Planet Hotels today announced the launch of Stay Connected, an integrated marketing campaign that introduces ways in which Red Planet augments a hotel guest’s journey through the power of technology — from making a reservation to experiencing a destination like a local.
The global campaign presents Red Planet’s ability to meet the needs of today’s business- and leisure-focused travellers through a video clip distributed widely through social media as well as on screens in each of the brand’s 30 hotels across Asia. Each scene of the video highlights the Red Planet guest experience, made easier by technology, featuring a streamlined online check-in process, guest room entertainment, and real-time messaging communication with the front desk.
“With Stay Connected, we are sharing an immersive hotel experience which the everyday traveller desires,” said Aline Massart, Red Planet’s Vice President of Marketing. “Remaining true to Red Planet’s fundamental principle of being a technology-driven hotel chain, from online check-in to in-room streaming, allows our guests to make the most of their stay and continues to set the bar high for other budget hotels.”
Grounded in the concept of combining an exceptional hotel experience with the application of relevant travel technology, the new campaign expands on the company’s other technological offerings, including free wireless internet and mobile app with integrated booking engine and ride-hailing functions.
Launching ahead of the busy peak travel season, Stay Connected can be seen globally throughout 2020 across digital video, print, and social media, as well as guest room television. To view the full video, please visit: https://www.youtube.com/watch?v=Oyt_a84JYUE
For more information or high-resolution photography, please contact:
Vice President Marketing
Red Planet Hotels
Tel: +66 2 613 5818
Mobile: +66 80 453 2570
About Red Planet Hotels
Red Planet Hotels, founded in 2010, is a privately-owned regional hotel group focused on Asia’s expanding budget hotel sector. The company operates 31 hotels in Indonesia (7), Japan (6), the Philippines (13), and Thailand (5) for a total of 4,991 rooms. 12 additional hotels, comprising 2,388 rooms, will open across Japan, Thailand, and the Philippines by 2021. These hotels will open using Red Planet’s robust and scalable technology platform, providing both advanced reservation software, ensuring a fast and efficient booking process, and local attraction guides for customers. Red Planet comprises a stylish budget hotel offering, with all its properties centrally located and equipped with high-speed Wi-Fi. Red Planet’s companies are based in Jakarta (Red Planet Indonesia – PSKT:IJ) and Tokyo (Red Planet Japan – 3350:JP) are listed on the Indonesian and Japanese exchanges, respectively.
For more information, please visit: www.redplanethotels.com